A proper sticky rice xoi recipe is the opposite of a bowl of rice. You are not trying to keep the grains separate. You want them plump, shiny, tender and just clinging together, with a faint nutty sweetness from the rice itself.
Xôi is sold from baskets and carts on mornings across Vietnam. A scoop goes into a paper wrapper or a bowl with toppings: fried shallots, mung bean paste, peanuts and sesame, or sweet coconut. People eat it standing, on a motorbike seat, on the way to work. It is breakfast, snack and offering. The same glutinous rice, gạo nếp, forms the heart of bánh chưng at Tết, which we cover in our rice culture and Tết guide.
For background on the grain, see our Vietnamese rice varieties guide. For the big picture, start with the complete Vietnamese rice guide.